Pragmatic Aspects of Figurative Meaning in Printed Mass Media
In this treatise, the phenomenon of meaning transfer in linguistics such as metaphor, metonymy, and synecdoche has been analyzed in printed media. The pictorial means of this language serve to increase the effectiveness of the media-text that is, to ensure information expressiveness. It is in its place related to the genre characteristics of the media.
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OVERVIEW
In this treatise, the phenomenon of meaning transfer in linguistics such as metaphor, metonymy, and synecdoche has been analyzed in printed media. The pictorial means of this language serve to increase the effectiveness of the media-text that is, to ensure information expressiveness. It is in its place related to the genre characteristics of the media. The treatise is intended for students of the faculty of philology and journalism
Resource type
- books
Learning context
- for all
Activity type
- independent work
Learning environment
- on campus
- at home
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