A great idea is just the beginning. The real magic happens when you understand exactly who you're building for.

Kit 2: Know Your Customer introduces young entrepreneurs to the concept of a target audience in a way that feels real and relatable. Kids explore what makes a "perfect customer," dig into customer needs and problems, and build a detailed Customer Profile for their own business idea.

Through guided activities, kids discover that the most successful businesses don't try to sell to everyone — they serve someone specific, and serve them really well. This kit plants the foundation of customer empathy that every great entrepreneur needs.

WHAT'S INCLUDED

•Who Is My Customer? intro activity

•Customer Wants vs. Needs exploration worksheet

•My Ideal Customer Profile builder

•Customer Interview Script (kids practice asking questions)

•What Does My Customer Say? quote-capture page

•Customer Problem Map

•Full Parent/Educator Facilitation Guide

PRODUCT DETAILS

Format Printable PDF (instant download)

Pages 20+ activity pages + Parent Guide

Ages 8–12

Stage Stage 1: Spark

Curriculum Aligned Texas TEKS, Louisiana Bulletin 128, Georgia CTAE, Iowa, Utah

Suggested Price $12.00 individual / included in The Full Kit Bundle