This book covers Analysis of Variance (ANOVA) (i.e., how to analyze data from an experiment), variants of experimental design, and multivariate ANOVA. Chapters include: 1) Review of Basic Statistics, 2) One-Way ANOVA, 3) Two-Way, Three-Way, and Higher-Order ANOVA, 4) Effect Sizes, 5) Contrasts and Simple Effects, 6) Fixed vs. Random Effects, Expected Mean Squares, 7) Experimental Designs, 8) Repeated Measures, 9) Analysis of Covariance, 10) Unbalanced Designs, 11) SAS, 12) Matrix Algebra, 13) Intro to Multivariate and T2, 14) MANOVA Intro, 15) Multivariate Contrasts, and 16) MANOVA for Repeated Measures. FYI: Kindle version is not available on Kindle Paperwhites (but is available on most other Kindles).

About the Author: Dawn Iacobucci is Professor of Marketing at Vanderbilt (previously Kellogg, Arizona, and Wharton). She is author of Marketing Management 6th ed., Mediation Analysis, Marketing Models: Multivariate Statistics and Marketing Analytics 4th ed., and coauthor with Churchill on the lead text Marketing Research: Methodological Foundations.